Posts Tagged ‘direct trade’
Consumer Delight
Summer Mango Mania: Cultivating #MangoJoy reaps substantial, enduring rewards for all I began last year’s Summer Mango Mania recap by noting that the world hadn’t historically measured ROI in happiness, and that the Crespo Organic Summer Mango Mania #MuchosMangoes promotional results proved the ROI of #MangoJoy should be taken seriously. I’m reaffirming that hypothesis as…
Continue ReadingMango Mania Begins- Despite Mango Chaos
Climate-induced unpredictability & heightened demand creates chaos in mangoland The show must go on. Our annual summer promotion, Crespo Organic Summer Mango Mania #MuchosMangoes starts today despite ultra-chaotic, confused markets particularly on the conventional side, which creates significate pressures on the organic side of things. Despite considerably delays with the Nayarit fruit starting, our show…
Continue ReadingOthers YoYo – Crespo Stabilizes
Our Direct Trade mango program gets you out of the cold! This mango season has been an odd one so far, no doubt about it. Not only did it start much earlier than average but volume output jumped up considerably faster than usual. Peru and Mexico are overlapping longer this season and in high…
Continue ReadingThe Fruits of Crespo’s Labor
Direct trade tends be a quality-centric, mutually beneficial model where the farmer is the expert on production of a high-quality product, and the customer on product distribution to the consumer. The two parties exchange information on the challenges and opportunities, and they strategize to build long-term commerce relationships built on trust, transparency and respect.
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