Posts Tagged ‘cinco de mayo’
#CelebrateMexico #CelebrateMangoes
A Cinco de Mayo promotion that celebrates Mexico with mangoes While Cinco de Mayo may not be a major holiday in Mexico, it has become a significant event in the USA, driving sales of Mexican produce items, including mangoes. We recognize the opportunity this presents for us. Our #CelebrateMexico #CelebrateMangoes campaign not only excites and…
Continue ReadingAtaulfo Mango Time
Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently…
Continue Reading#CelebrateMexico #CelebrateMangoes
The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…
Continue ReadingWe Got Sauce!
And two new recipes to use it on! I have been working in the produce industry for about 25 years now and very few industry folks are familiar with my other career in food; specifically culinary education, food writing and recipe development. I have published countless recipes and written extensively on how to choose and…
Continue ReadingCinco De Mayo Mango Merchandising
An Interview with Brian Dey Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc. While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican…
Continue ReadingCelebrate Mexico
History & hysteria behind Cinco de Mayo Let’s start with the most important part of the history behind Cinco de Mayo. Contrary to popular belief, it is not Mexican Independence Day. It’s a day that has becomea symbolic holiday for Americans celebrating what they imagine to be the spirit of Mexico and Mexicans. It’s also…
Continue ReadingMarket Truths: Don’t (Always) Believe the Hype
Tricky transitioning of regions in Mexican mango season- south to north The Mexican mango season lasts for about nine months and is made up of 7 different regions, eight if you separate Los Mochis, as most do. Los Mochis is USDA sanctioned “fruit fly free zone” and therefore the hot water baths (hydro-thermic…
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