Crespo mango expertise bridges transition into Summer Mango Mania I’ve been selling organic mangoes for a long time and, as so many of us forget, the greatest season-long program success happens when you nail the transitions. It’s the performance during the transition that dictates what stores have fruit and at what price. Just like in…
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Quick answer: #MangoJoy by way of #MuchosMangoes PRICED RIGHT Summer: the warmest season of the year, in the northern hemisphere from June to August Mango: a tropical oval or oblong fruit with succulent and juicy aromatic pulp and firm varying color blush toned skin and a hard central pit Mania: an excessive enthusiasm or desire;…
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Will Oaxaca, Chiapas, and Nayarit line up for a smooth transition? The nature of transition is tricky. Shifting mango production from the southern Mexican regions to the northern ones is often unpredictable and complex. This year we move into with a great deal of positivity and yet a tinge of trepidation. I think the trepidation…
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Boasting the most efficient and modern mango pack house around Disclaimer: This is a boastful and prideful post about a packing house that I truly believe in. I’m one of a few globally well-traveled industry folks with an extremely diverse make up of commodities, markets, cultures and systems. I have seen a lot of packing…
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Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently…
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The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…
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Here is the perfect early spring easter dessert, really we can’t stop eating it I adore strawberries. One of my long-standing fantasies is that I will retire in Italy as an organic strawberry farmer. I also fantasize of retiring in Sicily as a mango farmer (believe it or not mangoes grow decently there). This…
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Round fruit inflexible for as lower yields and high demand wreak havoc When I was a little girl in southern California I used to race my bother on this little honda 50 on my pony Cricket. We would race down this long ass trail next to a creek with all kinds of bends and bumps…
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Those that feast together grow together Someone recently claimed that recipes have no place in buyer-focused produce marketing. That someone doesn’t know my history with buyers or recipes nor does that person connect the dots between farms and tables, like I do. That someone has probably never witnessed the excitement over the vibrant consumer…
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The 2023 promotional calendar is out, utilize it! Bits and pieces or the whole package… the Crespo Organic (full season) Mango Program has everything needed, and it’s not just #MuchosMangoes! The season long program will help build and shape strong, lasting and EXCITING mango programs that educate, engage and entice shoppers for the full duration…
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