People
#MangoJoy: What is it?
More than just fruit and flavor, its connection and experience… #MangoJoy is a concept I developed organically through my mango journey. At its heart, it represents the pure delight, satisfaction, and emotional connection I witness people experiencing when they engage with mangoes. It’s more than just enjoying their taste—it’s about the stories, culture, and shared…
Continue Reading24 Days of #MangoJoy
A Crespo Organic Christmas This holiday season, Crespo Organic Mangoes invites you to celebrate Christmas with a Mexican mango twist through our 24 Days of #MangoJoy Advent Calendar. Each day reveals a new door to discovery, where the Crespo Organic Kitchen shares its signature Mango-Higher Ed, along with mango-inspired holiday recipes and mango-centric gift ideas—all…
Continue ReadingConsumer Delight
Summer Mango Mania: Cultivating #MangoJoy reaps substantial, enduring rewards for all I began last year’s Summer Mango Mania recap by noting that the world hadn’t historically measured ROI in happiness, and that the Crespo Organic Summer Mango Mania #MuchosMangoes promotional results proved the ROI of #MangoJoy should be taken seriously. I’m reaffirming that hypothesis as…
Continue Reading3 Minute Mango Expertise
The importance of mango literacy with Mango Hunter Jeff Ray “If we keep talking about it. We’ll figure out solutions together to make it easier for everyone to get amazing mangoes.” -Mango Hunter Jeff Ray I’ve been teaching people about food since my late 20s, starting with culinary herbs and eventually opening Ger-Nis Culinary…
Continue Reading3 Minute Mango Expertise: Noris Ledesma
Risk & Reward: “Who is going to take the risk, who is going to make the changes” This season is a wake up call according to my guest this week! I love unraveling ideas and sharing information. This Summer Mango Mania season, I’m excited to introduce 3 Minute Mango Expertise. Each 3-minute video features interviews…
Continue Reading3 Minute Mango Expertise: Brian Dey
“It’s about romancing the mango” I love unraveling ideas, discovering truths, appreciating complexities, and sharing information. My new Summer Mango Mania series, 3 Minute Mango Expertise, is designed just for that. This week’s featured guest is totally aligned with my desire to graciously and generously share expertise, insights, ideas, and general knowledge when it comes…
Continue Reading3 Minute Mango Expertise: Jorge Crespo
The Crespo Mango Man dishes on what it takes to do specialty mangoes “If you sell it, I will grow it.” Jorge Crespo on the simplicity of the specialty mango saga! I love unraveling ideas, discovering truths, appreciating complexities, and sharing information. This Summer Mango Mania season, I’m excited to introduce my new series: 3…
Continue ReadingDavid (OG) & Goliath (CV)
Who will protect organic growth amidst economic, climate and social uncertainties? In the realm of organic produce, the ongoing struggle to safeguard organic growth often mirrors the tale of David and Goliath. This season, amidst economic, climate, and social uncertainties, the appeal of cheaper conventional products has never been stronger for importers, distributors, and retailers…
Continue Reading#CelebrateMexico #CelebrateMangoes
A Cinco de Mayo promotion that celebrates Mexico with mangoes While Cinco de Mayo may not be a major holiday in Mexico, it has become a significant event in the USA, driving sales of Mexican produce items, including mangoes. We recognize the opportunity this presents for us. Our #CelebrateMexico #CelebrateMangoes campaign not only excites and…
Continue ReadingAtaulfo Marketing 101
Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Despite the challenges in the early Mexican season, Ataulfo mangoes are poised to bring us our much-needed #MangoJoy. As our Crespo Organic Ataulfo mangoes are about to make their debut, now is the opportune moment to evaluate your current organic Ataulfo…
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