Culture
USDA Reduce Turnos y Horas
La Rama Mexicana de USDA Ahora Cae Bajo la Jurisdicción de la Embajada de EE.UU (This is an update from Thursdays breaking news.) La sucursal de USDA en México que maneja las certificaciones APHIS – como el tratamiento hidrotérmico requerido para los mangos – ha recibido un cambio estructural significativo. Ahora, de repente, operando bajo…
Continue ReadingMangoes at Sundown
Recipes for Iftar, infused with the sweetness of Egypt A few years ago, I took a sweet and unforgettable journey through Egypt—riding camels beneath the shadow of the great pyramids, sailing the Nile on a traditional dahabiya, and wandering through ancient temples etched with hieroglyphics and whispers of the past. I explored the rich history…
Continue Reading{Mango} Hunger Games
Organic Mango Crop Report: markets, mayhem and hopefully some resistance This crop report follows the same theme as the last—confusion. But it also serves as a reminder of how quickly confusion spirals into mayhem and short-sighted, conventional-style thinking. That knee-jerk reaction is the most common response in this debacle we call the current state of…
Continue ReadingThe Crespo Organic Mango Bowl
AI powered mango entertainment (my first) [This is me, the real me—Nissa.] Below is the article ChatGPT wrote when I asked it to write a blog post for Under The Mango Tree about the experience we’ve been having making an entertainment promotion for Crespo Organic Mangoes. I had the clever idea to use AI to…
Continue Reading24 Days of #MangoJoy
A Crespo Organic Christmas This holiday season, Crespo Organic Mangoes invites you to celebrate Christmas with a Mexican mango twist through our 24 Days of #MangoJoy Advent Calendar. Each day reveals a new door to discovery, where the Crespo Organic Kitchen shares its signature Mango-Higher Ed, along with mango-inspired holiday recipes and mango-centric gift ideas—all…
Continue ReadingConsumer Delight
Summer Mango Mania: Cultivating #MangoJoy reaps substantial, enduring rewards for all I began last year’s Summer Mango Mania recap by noting that the world hadn’t historically measured ROI in happiness, and that the Crespo Organic Summer Mango Mania #MuchosMangoes promotional results proved the ROI of #MangoJoy should be taken seriously. I’m reaffirming that hypothesis as…
Continue Reading#CelebrateMexico #CelebrateMangoes
A Cinco de Mayo promotion that celebrates Mexico with mangoes While Cinco de Mayo may not be a major holiday in Mexico, it has become a significant event in the USA, driving sales of Mexican produce items, including mangoes. We recognize the opportunity this presents for us. Our #CelebrateMexico #CelebrateMangoes campaign not only excites and…
Continue ReadingLittle Ataulfos. Big Opportunity.
Offering consumers a side of value along with their #MangoJoy Our sweet organic Ataulfos are making their way across the USA and into stores. Their natural sugar caramel sweetness, complemented by subtle Mexican spice undertones, is soon to grace the hands of eager Ataulfo aficionados. The potential for sweet culinary creations becomes limitless: from vibrant…
Continue ReadingCultivating #MangoJoy for Profit
The ROI of Crespo’s Summer Mango Mania promotion I know I live in a world that doesn’t register ROI in happiness, let alone recognize the monetary value of #MangoJoy. I am, however, acutely aware that #MangoJoy has value and that when we work together to cultivate it, building comprehensive mango programs that encircle it, everyone…
Continue Reading#CelebrateMexico #CelebrateMangoes
The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…
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