Empaque Don Jorge Opens in Rosario

Boasting the most efficient and modern mango pack house around Disclaimer: This is a boastful and prideful post about a packing house that I truly believe in. I’m one of a few globally well-traveled industry folks with an extremely diverse make up of commodities, markets, cultures and systems. I have seen a lot of packing…

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Ataulfo Mango Time

Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently…

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#CelebrateMexico #CelebrateMangoes

The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…

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Hold On Just a Bit……and Then Let Loose

Round fruit inflexible for as lower yields and high demand wreak havoc  When I was a little girl in southern California I used to race my bother on this little honda 50 on my pony Cricket. We would race down this long ass trail next to a creek with all kinds of bends and bumps…

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My Equipo’s Recipe for Success

  Those that feast together grow together Someone recently claimed that recipes have no place in buyer-focused produce marketing. That someone doesn’t know my history with buyers or recipes nor does that person connect the dots between farms and tables, like I do. That someone has probably never witnessed the excitement over the vibrant consumer…

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